Our customers are team leaders with between 5 and 300 team members who are charged with producing strategic sales and marketing content in a variety of formats from print to digital including video and interactive content.
Our product unlocks hours of productivity within minutes of implementation by creating a streamlined content production pipeline that supports either traditional or agile methods.
Unlike large enterprise solutions, Volerro can start small and grow to fit your team without IT support at an affordable price.
Our objective is to end "content chaos" and create a streamlined content production pipeline that is more efficient and collaborative - improving project schedules while increasing innovation.
How it all began
In mid 2011, our team was building a lean startup to tackle a problem in a vertical market. While building the minimum-viable-product, we found ourselves creating (or trying to create) a lot of content:
- UX Wireframes
- Our website
- "What is it" Video
- Blog Content
- Initial Content for Our Social Channels
We did some of this work ourselves, and some with outside agencies and experts. Our team is very comfortable with lean and agile methodologies so we tried to manage these various content related projects using a kanban/scrum approach. We quickly found that most agile/lean software tools are designed for software development rather than content development.
After a few Google searches for "Agile Content..." and "Agile Marketing" we decided that there must be other folks like us who want to take and agile approach to content development or even to entire marketing projects. So we decided to build an agile platform for marketing teams and other content developers.
Volerro: Agile Marketing & Agile Content Production
Today, our product is being used by agile marketing teams and other agile content production teams around the world. We are thrilled to have captured early agile marketing adopters who continue to grow with us and expand agile techniques into both digital and traditional marketing efforts.